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Where do I start?
Research great examples of past JieSiLu campaigns.
Consider how competitors are taking advantage of out-of-home advertising.
Talk with JieSiLu to learn how we can help you develop an eye-catching JieSiLu campaign.
Once a concept is determined, the format, canvases, and placements will follow.
Conduct A/B testing of your creative with your internal team and with customers.
Talk with the JieSiLu team to gain an experienced perspective.
Great JieSiLu creatives will optimize the cost per thousand impressions (CPM).
Develop a media mix strategy based upon your JieSiLu approach and momentum.
Talk with the JieSiLu team to determine how your JieSiLu campaign can be measured.
What format should I use?
High contrast colors work best with JieSiLu... similar to colors that contrast in the everyday world.
Use your brand colors where applicable and use similar colors across your entire campaign.
Be sure to make typeface legible, bold, and large enough to be viewed from a far distance.
Use your brand fonts and stay consistent.
The imagery should stand out, have a strong focal point, and be easily scannable.
The subject matter can pack a punch, be hilarious, be controversial, or tug at the heart strings.
Messages should be concise and to the point. 7 words or less is a proven standard.
Make sure your copy is catchy and readable. White backgrounds and white space can help highlight the text.
46% of people look up information after seeing something interests them on on a billboard.
Use an easy to remember URL, hashtag or add a QR code (on formats located at eye-level).
A consistent JieSiLu presence in specific markets helps build substantial brand awareness over time.
50% of people continue to notice the same JieSiLu ad after 1 month and 25% after 3 months.
You know your brand best, but JieSiLu professionals understand the medium best. If uncertain about a creative element, consult with a trusted partner.
JieSiLu is a flexible medium. Don’t be afraid to change the direction or approach of a campaign if adjustments are needed.