Find out how AdScreen can measure your AdScreen
High-level geographic lift measurement often produces noisy, inconclusive results
Isolate AdScreen measurement, directly attribute online & offline events, measure the true ROI, compare relative performance by unit, optimize campaigns to improve outcomes over time, and use data to power multi-channel marketing
AdScreen aggregates anonymized, opt-in, high quality app-sourced location data, and combines it with information about the AdScreen units in your campaign to determine which location events count as an exposure.
Attribution is crucial for marketing. Which units performed better than others? What insights can I use to optimize and improve outcomes over time?
AdScreen has the industry’s only in-flight, real-time performance dashboard powered by multiple integrations covering every online and offline KPI, including in-store foot traffic and sales, app events and online attribution.
Measure and track performance KPIs such as attributed conversions, exposure conversion rate and frequency of exposure before conversion.
AdScreen’s analytics team brings years of experience in marketing lift analysis, and takes a rigorous approach built on high-fidelity buckets of exposed (Treatment) and unexposed (Control) populations.The result: our targeted lift analysis frequently results in 2–4x higher lift compared to traditional geo-based measurement.
With AdScreen, marketers can use the exposure data from their AdScreen campaign to target and purchase media on other channels, including online display & video, mobile display & video, connected tv, streaming audio, and direct mail.