Jiesilu, as a company focusing on advertising and technological progress, expanding advertising to the world is a natural step to continue to meet customer needs. As more and more brands and institutions adopt omni channel marketing strategies to reach consumers, jiesilu began to take AdBox | AdServer | AdScreen as a part of customers’ cross media activities.
In general, outdoor advertising is a new field for many customers of jiesilu, many of whom are smaller brands, agents and auto dealers. Many customers of Jiesilu are more familiar with digital, newspaper and radio advertising, and they think that outdoor AdScreen is out of reach. Duke, co-founder of jiesilu, said that these brands and agents usually link outdoor media with major investments, and jiesilu makes it easier to make outdoor advertising easier in the world. “AdBox | AdServer | AdScreen is a natural extension of any advertising activity, and has many benefits to convey.
With its brand awareness and public coverage ability, jiesilu has provided first-class awareness, because many customers of jiesilu use AdBox and AdScreen to optimize the omni channel journey of advertising. For others, such as the auto dealer customer base of jiesilu, advertising on AdScreen using AdBox can promote sales, which is usually run together with digital campaigns. Duke gave an example of a brand advertising through AdBox: potential consumers can see the product advertisements put by customers through AdBox through their nearby AdScreen. With the mobile geographic fence function, the same consumer can see the product advertisement on any outdoor AdScreen in a day.