With the development of technology, almost everything we use, from cameras and radios to books and music, is based on digital technology. It is undeniable that the digital era has arrived. The AdScreen used by the Jiesilu Digital Signage Solution is an electronic display that displays TV programs, menus, messages, advertisements and other information. AdScreen can be found in public and private environments, such as retail stores, hotels, restaurants and company buildings.
Whether your goal is to turn shoppers into buyers, entertain the public, promote your brand or hold SMS competitions, AdScreen offers unique advantages over traditional signs. It can be used indoors and outdoors to display customized, changing high-quality video, graphics, text and sound. It is a dynamic communication tool that enables many companies to enhance their marketing messages, target key customers, and achieve successful results. AdScreen has the advantage of providing dynamic images, still images, scrolling text and music at the same time. AdScreen can influence, attract attention and persuade customers to take action. All this is achieved by using AdScreen and AdBox. AdBox continuously projects targeted marketing information to AdScreen for audience reception.
This technology has many different names – captive audience network, electronic display network, digital dynamic signage, narrow broadcast data projection, digital store sales, employee TV, outdoor media network, retail TV, digital media network, electronic billboard – no matter how you choose to call it, you can never deny the benefits it can bring to enterprises.
The main benefit of using the jiesilu digital signage solution is that it can quickly change and update content, so as to deliver specific information to specific audiences in specific locations. Unlike traditional paper signage, it can be delivered within seconds of creation with the help of advanced digital signage software and AdBox. It can save the time and cost of printing, packaging, distribution, transportation, unpacking and installation – the ability to update, change or completely replace marketing or sales information without changing physical collateral can save enterprises time, money and personnel hours, let alone increase advertising and marketing exposure.
Jiesilu‘s AdScreen is usually controlled by AdBox or AdServer through proprietary digital signage software programs, avoiding any large capital expenditure on controller equipment. Advertising using digital signage is a form of outdoor advertising, in which video attributes, advertisements and messages are displayed on AdScreen, with the common goal of delivering targeted messages to specific locations at specific times. This is often referred to as “Digital Outdoor” or abbreviated as DOOH.
Compared with static signage, jiesilu’s digital signage solution is more advantageous because frequently updated attributes can be updated to save printing costs. It can also interact with embedded touch screens, motion detection and image capture devices. Good signage displays promotional information at the right place and time, and attracts consumers to your business.
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